alexandrapatrick marketing Kent Institute of Medicine and Surgery
Kent Institute of Medicine and Surgery
The Kent Institute of Medicine and Surgery (KIMS) is under construction in Maidstone, Kent. The marketing services of alexandrapatrick have been secured to spread the word about this £90m medical campus.
alexandrapatrick has begun work to help position KIMS as a world-class healthcare centre of excellence and to support the institution in developing a bespoke marketing toolkit.
The hospital is being built by VINCI Construction and will serve up to 5,000 patients across Kent, allocating up to 25% of its time to NHS patients.
alexandrapatrick will work on marketing collateral to communicate KIMS’ core messages and ambitions for the wider project, estimated to cost around £350 million.
The 50-acre site could include a university campus with halls of residence, a women’s and children’s hospital, pathology laboratories, research and development facilities, accommodation for doctors and nurses, and a neuro-rehabilitation village.
Franz Dickmann, President of KIMS said: “KIMS will be a home for one-stop medicine. We aspire to deliver a world-class facility that will be an internationally acclaimed university of care. Through effective marketing we have a real opportunity, to be recognised as a leading light throughout the UK and overseas.”