Brand Activation Brief
alexandrapatrick was briefed from Ashford Borough Council, provide brand activation services to relaunch of the local community magazine.
Approach
- Editorial lead for the new-look magazine distributed to 51,000 homes
- Audited the content from previous editions to scope community content
- Internal stakeholder engagement to secure approval for new features
- Researched new content to meet the editorial brief
- Engaged with the local community to provide relevant services content
- Shaped the overall content messaging and recommended content gaps
Services
- Brand activation planning
- Research and content discovery
- Stakeholder engagement
- Project management
- Content marketing and messaging
This is a well-received magazine and features written aim to reflect the true voice of Ashford.
