Brand Activation Brief
alexandrapatrick was appointed to build on the AshfordFOR place making campaign and align the AshfordFOR brand to refershed content and structure. Plus, identify high profile Ashford business storytellers to promote the growth underway and showcase the opportunity to potential investors.
Approach
alexandrapatrick project managed the brand activation brief across the website and social media channels, robustly aligning messaging, imagery and and creative assets.
- Website messaging, review and make recommendations to website content
- Brand alignment, review any inconsistent brand styles across channels
- Key messaging, evidence check economic and property development facts
- Storytellers, identify, engage and secure high profile potential businesses
- SEO marketing, improve the SEO by optimising keywords and structure
- SEO visibility, help develop and implement a link building strategy
Services
- Brand strategy and messaging
- Content activation and campaign planning
- Content messaging audit
- Refreshed brand toolkit
- Stakeholder engagement
- SEO content marketing
The AshfordFOR campaign, run by Ashford Borough Council, needed significant work to update the brand, the content and its workings. Maria from alexandrapatrick supported the team to do just that. Maria's approach helped the team re-focus on key activities that were needed to re-invigorate our AshfordFOR campaign. By working methodically through the elements such as creative assets, messaging and content, storytellers and case studies, SEO optimisation and engagement, Maria re-energised and activated the brand.