Marketing Campaign Brief
Ashford Borough Council required marketing campaign planning and local stakeholder engagement to encourage more recycling across the borough.
Approach
- Review of campaign brief to select local schools to promote recycling
- Contact and secure school appointments to promote across the borough
- Engage with primary school children to communicate sustainable content
- Develop collateral toolkits to activate the campaign face to face
- Secure feedback from key stakeholders to track behaviour change
Services
- Marketing campaign planning
- Stakeholder engagement
- Content briefings
- Behaviour change communications
- Brand toolkits
alexandrapatrick conducted Blue Box briefings to ensure we communicate directly with our younger residents. They were encouraged to take part in a poster competition to spread the good news further.
