Marketing Campaign Brief
alexandrapatrick was secured by Maidstone Borough Council to deliver a place making marketing campaign to elevate the location.
Approach
- Audited existing communications channels to create a bespoke campaign
- Fact checked place making messaging and unique proposition statements
- Crafted advertorials to increase awareness of Maidstone’s location
- Content messaging consistently weaved across all communications
- Media relations engagement to promote Maidstone’s business guides
- Refreshed Maidstone’s commercial place making proposition
Services
- Marketing campaign planning
- Content marketing and messaging
- Communication activation planning
- Media relations
- Stakeholder engagement
- Brand toolkit
alexandrapatrick consistently communicates the benefits of Maidstone for our online newsletters and editorial features.