Strategic Consultancy and Brand Activation Brief
Ashford’s Future (since rebranded as AshfordFOR) sourced the local marketing services of alexandrapatrick to provide strategic development of their place making key brand messaging
Approach
- Strategic oversight of communication channels and messaging
- Brand discovery and audit to collate and verify key facts for Ashford
- Place making narrative to shape proposition statements for Ashford
- Project managed local agencies to deliver marketing collateral
- Content marketing to populate online and offline collateral
- Reviewed website content and journeys to align and refresh brand values
- Sourced local and authentic Ashford imagery
Services
- Strategic marketing consultancy
- Brand strategy and messaging
- Competitor analysis and audits
- Content marketing and messaging
- Website audit and content refresh
The work was always very thorough and delivered on time to meet pressing deadlines.
Brigid Burnham, Head of Communications and Marketing, Ashford Borough Council
Visit AshfordFOR website
(formerly Ashford’s Future)