Brand Activation Brief
Service Economics, a consultancy specialising in customer experience transformation, sought to activate their refreshed brand identity and collateral created by Cohesion Design. Cohesion Design partnered with alexandrapatrick to develop a content marketing strategy that would clarify messaging and build engagement across digital channels.
Approach
alexandrapatrick led a focused, insights-driven sprint to define personas, align messaging, and create a practical plan for content across the website, CRM, email, LinkedIn, and partnerships.
While Cohesion beautifully captured the visual brand, alexandrapatrick brought strategic clarity to the voice, laying the foundation for a confident, cohesive brand presence.
- Persona Development, identifying audience needs, challenges, and trusted channels
- Customer Journey Mapping, pinpointing when and where to engage users effectively
- Channel Strategy, prioritising platforms with the highest impact
- SEO & Messaging, recommending how content could be discoverable, relevant, and on-brand
- Activation Planning, coordinating messaging with user behaviour and brand values
Services
- Brand strategy and messaging
- Content activation and campaign planning
- Persona development and customer insight
- CRM, email, and social media planning recommendations
- Partnership and event activation recommendations
- Research themes for thought leadership