Brand Activation Brief
Service Economics, a consultancy specialising in customer experience transformation, sought to activate their refreshed brand identity and collateral created by Cohesion Design. Cohesion Design partnered with alexandrapatrick to develop a content marketing strategy that would clarify messaging and build engagement across digital channels.
Approach
alexandrapatrick led a focused, insights-driven sprint to define personas, align messaging, and create a practical plan for content across the website, CRM, email, LinkedIn, and partnerships.
While Cohesion beautifully captured the visual brand, alexandrapatrick brought strategic clarity to the voice, laying the foundation for a confident, cohesive brand presence.
- Persona Development, identifying audience needs, challenges, and trusted channels
- Customer Journey Mapping, pinpointing when and where to engage users effectively
- Channel Strategy, prioritising platforms with the highest impact
- SEO & Messaging, recommending how content could be discoverable, relevant, and on-brand
- Activation Planning, coordinating messaging with user behaviour and brand values
Services
- Brand strategy and messaging
- Content activation and campaign planning
- Persona development and customer insight
- CRM, email, and social media planning recommendations
- Partnership and event activation recommendations
- Research themes for thought leadership
Find out more about this branding project
As a creative agency focused on the insurance and financial services sector, Cohesion often works on branding and rebranding for high-profile organisations. These projects demand strategic insight and deep sector expertise. Maria is one of our trusted partners whose unique skills and knowledge enhance the layers of expertise we bring to solving our clients’ challenges. In today’s AI-enabled creative landscape, there’s a lot of noise around marketing and branding, but very few that have truly mastered their craft. Maria is one of those rare professionals who combines genuine expertise with practical impact.