Brand Activation Brief
alexandrapatrick were secured to deliver a range of brand activation marketing services for the Kent Thameside Regeneration Partnership (KTRP). Kent Thameside is home to leading destinations Bluewater and Ebbsfleet International.
Approach
- Brand discovery and audit to position KTRP’s brand proposition
- Project managed external agencies to deliver a refreshed website
- Audit of communications to shape place making messaging
- Shaped cross communications brand narrative to ensure consistency
- Project managed launch of new look website and digital assets
- The refreshed brand increased visitors and more online enquiries
Services
- Brand activation
- Audience persona development
- Brand toolkit and brand guidelines
- Content marketing and messaging
- Website audit and content refresh
We have worked in close partnership with alexandrapatrick to strengthen our online presence and since the launch, feedback has been extremely positive.
