Strategic Consultancy Brief
alexandrapatrick were briefed to develop a marketing strategy to increase uptake in Locate in Kent’s corporate partnership scheme.
Approach
- Sourced new prospects for a corporate partnership campaign
- Wrote and developed a creative direct mailer campaign to generate interest
- Relationship marketing involved contacting and securing new members
- Achieved an increase in Locate in Kent membership for 2008/2009
- Delivered a bespoke social media training workshop for employees
- Social media tactical tools to build new social media communities
Services
- Strategic marketing planning
- Content marketing and messaging
- Stakeholder engagement
- Social media activation plan
- Employee onboarding
- Social media toolkit
Maria brings passion to any projects she takes on. She is also creative and thorough in her research and very capable in her knowledge. She worked with myself and a colleague on a project where we needed some hand holding and this wasn't an issue for her.