Marketing Campaign and Brand Activation Brief
Gallagher Group in Kent is a leading building, civil engineering, aggregates and property development company. alexandrapatrick was briefed to raise their profile to a wider market.
Approach
- Brand discovery and audit to reposition Gallagher Group’s proposition
- Project managed external agencies to deliver a new brand identity
- Lead communications to shape guidelines for collateral and livery
- Shaped brand narrative to ensure consistency of messaging
- Project managed launch of new look website and digital assets
- Launched and wrote internal newsletter to onboard employees
- Strategically positioned advertorials to launch the new identity
Services
- Marketing campaign planning
- Brand activation
- Brand toolkit and brand guidelines
- Content marketing and messaging
- Website audit and content refresh
- Internal communications
The modern new look for Gallagher brings a greater sense of vibrancy to our existing distinctive colours.
