Marketing Campaign Brief
Kent County Council commissioned branding firm Seven Hills to deliver a marketing campaign ‘Grow For It’ to transform East Kent’s image and bring thousands of jobs.
The campaign aimed to promote Thanet, Dover, Shepway (Folkestone and Hythe) and Canterbury as world-class places for investment in a region that has a wide range of attractions not always appreciated outside the area.
Approach
- Collaborated to roll-out the high-profile PR campaign across Kent
- Persona profiling to identify East Kent business champions
- Supporting prestige events and media promotion across Kent
- The campaign capitalised on the £35m of Regional Growth Funding
- Key messaging promoted soft loans to firms to create jobs in East Kent
Services
- PR campaign planning
- Content marketing and messaging
- Audience persona development
- Stakeholder engagement
- Event planning