Marketing Campaign Brief
Integrated Change, a team of digital healthcare specialists based in London focusing on developing mobile health apps required content marketing. Integrated Change was keen to communicate the key message that mobile health can drive patient engagement and improve patient outcomes.
Approach
- Persona profiling to support the digital healthcare communications
- Creative content campaign to showcase mobile health apps
- Sourcing evidence based research to support the proposition
- Statistical and factual messaging to elevate the healthcare offer
- Content adapted across channels to educate key audiences
Services
- Marketing campaign planning
- Audience persona development
- Content marketing and messaging
- Research trends and insight discovery
I've been working with Maria on developing a medical orientated and focused creative content campaign for sometime. Maria knows the healthcare industry well which was a bonus for me, comes up with innovative ideas and is always responsive. A great person to work with and highly recommended.