Strategic Consultancy and Brand Activation Brief
The Kent Institute of Medicine & Surgery (KIMS Hospital) is a state-of-the-art hospital campus and secured alexandrapatrick to plan and launch the new brand. Maria Callow also project managed Kent-based agency Sagittarius Marketing to develop and deliver a fully responsive website.
Approach
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- Project managing and implementing the marketing strategy
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- Co-ordinating media relations to protect KIMS Hospital’s reputation
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- Continual intelligence gathering including competitor analysis
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- Brand and corporate identity and values management
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- Editorial input and project managing the delivery of marketing collateral
- Managing development of national health awareness campaigns
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- Developing digital and website communications
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- Monitoring social media insights and delivery of regular, relevant coverage
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- Managing specialist services including creative, digital, print and PR
Services
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- Strategic marketing consultancy
- Project management of marketing strategy
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- Media relations and press monitoring
- Research trends and market intelligence discovery
- Brand management and activation
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- Content marketing and messaging
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- Campaign and channel communications planning
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- Stakeholder engagement and agency management
Maria joined KIMS hospital right at the very outset when it was being built and launched. She had huge challenges since there was no marketing infrastructure in place. Maria is intelligent, creative, dedicated and good at managing complex projects. She also has an excellent understanding of healthcare. She was also instrumental in taking on a large project to deliver in depth material which was critical to sales success.
