Marketing Campaign Brief
alexandrapatrick was secured by Maidstone Borough Council to deliver a place making marketing campaign to elevate the location. In addition, the council required alexandrapatrick to write and project manage the delivery of Maidstone’s business directory, the essential guide to Kent’s County Town.
Approach
- Audited existing communications channels to create a bespoke campaign
- Fact checked place making messaging and unique proposition statements
- Crafted advertorials to increase awareness of Maidstone’s location
- Content messaging consistently weaved across all communications
- Media relations engagement to promote Maidstone’s business guides
- Refreshed Maidstone’s commercial place making proposition
Services
- Marketing campaign planning
- Content marketing and messaging
- Communication activation planning
- Media relations
- Stakeholder engagement
- Brand toolkit
alexandrapatrick consistently communicates the benefits of Maidstone for our online newsletters and editorial features.