Strategic Consultancy and Brand Activation Brief
Re:locate Global offers comprehensive multimedia resources for HR and relocation professionals and required strategic marketing consultancy. Relocate Global required strategic direction to reach more HR, global managers, employers, relocation professionals and relocating parents.
alexandrapatrick was engaged to plans a series of carefully targeted campaigns to strengthen its global connections and widen its existing networks.
Approach
- Strategically planned and implemented carefully targeted campaigns
- Through brand activation strengthened its global connections
- Targeted communications widened existing networks in emerging markets
- Delivered marketing toolkits to support international campaigns
- Activated channel content marketing activity
- Shared thought leadership expertise to shape unique content messaging
- Bespoke stakeholder engagement to ensure success of award events
Services
- Strategic marketing consultancy
- Marketing campaign planning
- Audience persona development
- Stakeholder engagement
- Marketing collateral and toolkits
- Partnership marketing
- Content marketing and messaging