Privacy Policy

Effective Date: 1 May 2025

alexandrapatrick is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and store your information when you visit our website.

1. Who We Are

This website is operated by Alexandrapatrick. For the purposes of data protection law, we are the data controller of any personal data collected through this site.

Email contact: maria.callow@alexandrapatrick.co.uk
Postal address: West View, Marsh Road, Ruckinge, Kent TN26 2PU

2. What Data We Collect

When you visit our website, we may collect the following types of personal data:

Technical data: such as your IP address, browser type, operating system, and information about your use of our site.
Cookie data: which may include preferences and analytics information depending on your consent.

We do not collect personal data for newsletters, marketing communications, or user registration.

3. How and Why We Use Your Data

We process your data for the following reasons:

To ensure the proper functioning and security of the website.
To improve the user experience by remembering your preferences (via cookies).
To analyse traffic and usage patterns (with your consent).

We rely on legitimate interests as our lawful basis for essential website operations and your consent for optional cookies (e.g., analytics).

4. Cookies

We use cookies to enhance your browsing experience. Where required by law, we ask for your consent before placing non-essential cookies (e.g., for analytics). You can manage or withdraw your cookie preferences at any time through our cookie banner or browser settings. For more detail, please see our Cookie Policy.

5. Data Sharing and Third Parties

We do not sell or share your personal data with third parties for marketing purposes. We may use trusted third-party service providers (such as website hosting or analytics platforms) to process your data on our behalf. These providers:

Are bound by strict contractual terms under UK GDPR.
Only process your data as instructed by us.
Are not permitted to use your data for their own purposes.

All data is processed within the UK or EEA, and we do not transfer data internationally unless appropriate safeguards are in place.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law. Technical and cookie data is typically retained for a period of up to 12 months.

7. Your Rights

Under UK data protection law, you have the right to:

- Access your personal data
- Request correction of inaccurate data
- Request erasure of your data
- Object to or restrict the processing of your data
- Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at maria.callow@alexandrapatrick.co.uk. More information is available from the ICO at https://ico.org.uk.

8. Children’s Privacy

This website is not intended for children, and we do not knowingly collect data relating to individuals under the age of 18.

9. Automated Decision-Making

We do not use your data for profiling or automated decision-making.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the new effective date. Please check back periodically to stay informed.

Contact

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact Maria Callow. Email: maria.callow@alexandrapatrick.co.uk. Postal address: West View, Marsh Road, Ruckinge, Kent TN26 2PU