Marketing Campaign Brief
Ashford Borough Council Economic Development commissioned alexandrapatrick to execute marketing campaign services and communicate the key message Ashford, as a smart choice for business, to help raise the profile of the south east’s best connected location.
Approach
- Audited content marketing and messaging to ensure factual consistency
- Audited branded collateral to align the key aim to attract more jobs
- Competitor analysis to verify Ashford’s connectivity messaging
- Affirmed Ashford’s business proposition as fast, easy access to London
- Audience persona profiling to assess gaps in Ashford business champions
- Engaged with local business leaders to secure new storytellers
- Built out Ashford’s place making narrative to be a great success story
Services
- Marketing campaign planning
- Competitor analysis and audits
- Audience persona development
- Stakeholder engagement
- Showcase local business champions
- Content marketing and messaging
- Marketing toolkits
We’ve engaged with alexandrapatrick because we believe they can help us deliver an effective marketing toolkit with competitive messages to attract growing businesses.
Visit AshfordFOR website
(formerly known as Ashford best placed)