Brand Activation Brief
alexandrapatrick was appointed to build on the AshfordFOR place making campaign and align the AshfordFOR brand to refershed content and structure. Plus, identify high profile Ashford business storytellers to promote the growth underway and showcase the opportunity to potential investors.
Approach
alexandrapatrick project managed the brand activation brief across the website and social media channels, robustly aligning messaging, imagery and and creative assets.
- Website messaging, review and make recommendations to website content
- Brand alignment, review any inconsistent brand styles across channels
- Key messaging, evidence check economic and property development facts
- Storytellers, identify, engage and secure high profile potential businesses
- SEO marketing, improve the SEO by optimising keywords and structure
- SEO visibility, help develop and implement a link building strategy
Services
- Brand strategy and messaging
- Content activation and campaign planning
- Content messaging audit
- Refreshed brand toolkit
- Stakeholder engagement
- SEO content marketing