Brand Activation Brief
alexandrapatrick and PROGRESS collaborated on a tourism branding project driven by the Romney Marsh Partnership, Heritage Lottery Funded with Fifth Continent Landscape Partnership Scheme, led by Kent Wildlife Trust.
Approach
- Delivered a compelling and distinct tourism brand
- Brand audit and discovery to identify distinct values of Romney Marsh
- Quirky typography and a hand drawn, design-led logo and identity
- Brand identity had supporting guidelines and assets
- Digital toolkit to encourage consistent communications
- Fully mobile responsive website and respective social media channels
Services
- Brand strategy and messaging
- Brand audit and discovery
- Brand guidelines and toolkit
- Stakeholder engagement
- Website design and content
A dynamic identity will aim to strengthen the existing business base and communicate why Romney Marsh is a great place to live, work and visit. The project has delivered a unified ‘Romney Marsh Visitor Brand..
